When setting or reexamining your social media marketing strategy, statistics are one of the first things that marketers look at. They’re often used to benchmark your own performance within your industry or to research a new network.
The year 2020 was a significant one in social media. The pandemic pushed more people to spend time online and find more ways to engage with each other. Social media engagement and best times to post were adjusted to the new normal of work-from-home schedules.
In combination with the most recent social media demographic statistics, marketers can use the below as a guide for setting expectations and strategies.
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